Blog — Color Care

If you’re new to the blonde club, you may or may not be aware of how much maintenance you need to perform to keep your new, lighter color. Blonde is the hardest to maintain for a variety of reasons. Your hair’s more damaged, it’s more porous, and you’re constantly going to fight root growth of your natural color.  If you’ve never used purple shampoo, you probably have a few questions about this alien-colored substance.  What is purple shampoo? How do I use it? Why on earth is it so dark?! Let’s break it down. Why Does My Blonde Turn Brassy?...

Hair color changes your look, your mood, and even your confidence. But how does it change your hair?