Press Hits


"It’s not overly harsh and it helps clear away styling product resin without stripping your hair’s natural oils or disrupting your scalp’s pH," shared the editors. "Manageability is restored and hair feels softer and looks shinier, instantly."

Marie Claire
September 2025

A shine-restoring Malibu C Shampoo, Un-Do-Goo, with a unique formula that causes the cuticle to swell, makes it easier to remove oils, product buildup, and more. This weekly shampoo won't dehydrate your locks but will, instead, lock in moisture. Plus, no sulfates here!

Buzzfeed
August 2025

In a beauty industry saturated with headlines about private equity acquisitions and strategic brand consolidations, one legacy haircare company has taken a bold, countercultural approach. Rather than selling to a corporate conglomerate or an investment firm, Malibu Wellness, a pioneer in vitamin C-based personal care, has transitioned to 100% employee ownership through an Employee Stock Ownership Plan (ESOP).

BeautyMatter
August 2025

A Malibu C Hard Water Wellness Remedy to help get rid of the brassiness, discoloration, and minerals that your hair collected this summer, like Pokémon cards. And if you have hard water, this'll work wonders to purify your tresses. Get ready to welcome volume and shine back.

Buzzfeed
August 2025

Instead of worrying about making friends or keeping up with their studies, new college students have a different concern on their minds: dorm water. Google Trends is also showing breakout searches like “best shampoo for dorm water.” Top results include Malibu C Hard Water Wellness Shampoo.

Fast Company
August 2025

This Malibu C clarifying shampoo comes recommended by Shawn Harvey, a Philadelphia-based licensed cosmetologist and curly hair specialist, who often starts every service with this product. “The clarifying shampoos I look for have to be sulfate-free and able to remove product buildup without being too drying,” says Harvey. It’s also great for swimmers who want to remove chlorine from their hair, according to Shelly Aguirre, a Chicago-based hairstylist.

NBC Select
August 2025

"My hairdresser recommended this (Malibu C Swimmers Wellness Collection) to me so I figured I’d give one more product a shot. This is literally a miracle product! I saw the green disappearing before my eyes. My daughter's hair is back to its beautiful blonde silk and I am SO grateful to have found this!" ~Ross Greenman

Buzzfeed
August 2025

NBC Select's top pick for Best Shampoo: Malibu C Un-Do-Goo clarifying shampoo. "This  clarifying shampoo is a gentle vegan option that removes buildup with an “exclusive sulfate-free multifunctional surfactant technology” instead of harsher clarifiers, according to the brand. Aside from removing build-up, it also helps add shine and softness back to the hair, according to Malibu C."

NBC Select
July 2025

Taking things a step beyond clarifying shampoos are hard water treatments, which remove minerals and metals and the residue they leave behind for stronger, shinier, healthier hair and better-looking color.

InStyle
July 2025

Clarifying shampoos can get a bad rap as too harsh for the hair follicle. While using them all the time is not a great idea, the fact is you do need to clear away build-up in order to keep your hair from getting weighed down in residue. This gentle clarifier is the best of both worlds—it’s not overly harsh and it helps clear away styling product resin without stripping your hair’s natural oils or disrupting your scalp’s pH. Manageability is restored and hair feels softer and looks shinier, instantly.

Marie Claire
July 2025

These eye-catching turquoise EcoBlu bottles from Malibu C are more than just a pretty face—they’re also made from 98 percent recycled materials, making them some of the most sustainable plastic packaging in hair care today. Made with 49 percent post-consumer recycled plastic and 49 percent REPREVE® Our Ocean® recycled ocean-bound plastics (i.e. plastic with a high risk of ending up in the ocean), the bottles are not only recyclable, but have been made with biodegradable technology which enhances their biodegradation in a biologically active landfill. That means they have been tested to show 60.6 percent biodegradation in 388 days, meaning even if they do inadvertently end up in a landfill, they’ll break down in years, not centuries.

Marie Claire
July 2025

If you have light-colored hair, especially a glam platinum-bleached look, be careful with your water fun this summer. Chlorine can turn it green, the sun can turn it brassy yellow, and even the ocean can discolor it. Be sure to take care of it with products like the  Malibu Blondes Wellness Hair Remedy, a life-saving purple treatment that will even out your tone and bring that breezy blonde color back. 

Top Dust
July 2025

This must-have post-swim hair care set includes a vegan shampoo, a hydrating conditioner for dry hair, and deep-clean hair remedy with vitamin C to protect your hair from pool damage and dryness.

E! News
July 2025

I now rely on Malibu C’s Swimmer’s Wellness shampoo and conditioner to keep my hair protected from damaging chlorine. The brand is famous for their hard water shampoo, but this one is made specifically for removing chlorine and copper.

Prevention
June 2025

Summer means ample pool days ahead. It also means more time spent in chlorine, which can dull or discolor your hair, turning it brassy or green. This is where the Swimmers Wellness Collection from Malibu C comes into play.

NJ.com
June 2025

Founder Tom Porter believes the best custodians of Malibu C's future are its employees. When he retired from the haircare and skincare brand last year, Porter sold the now 40-year-old company to an employee stock ownership plan (ESOP) trust, a legal entity that holds shares of Malibu C stock on behalf of its workers.

Beauty Independent
June 2025

We spoke to Education Coordinator and licensed hairstylist at Malibu C, to discover how to craft a minimalist hair care routine that nourishes your strands with simple styling, just in time for summer.

Camille Styles
June 2025

Malibu C wins three Universal Beauty Awards! Best Leave-In Conditioner WINNER - Malibu C Leave-In Mist, Best Hair Masque WINNER - Malibu C Replenish Hair Masque. Best Shampoo HIGHLY COMMENDED - Malibu C Un-Do-Goo

Universal Beauty Awards
June 2025

Malibu C wins two 2025 Global Green Beauty Awards! EcoBlu - WINNER - Best Biodegradable Packaging and EcoBlu - Silver - Most Sustainable Packaging

Global Green Beauty Awards 2025
June 2025

Global Excellence Awards, June 2025 Malibu C wins Best Vegan Hair Wellness Brand 2025 in the Global Excellence Awards!

GHP
June 2025

Malibu C Swimmers Wellness Collection: This chlorine-fighting set is a must for pool regulars, using vitamin C to remove chemical buildup and restore softness and shine.

Best Reviews
June 2025

As the days get longer and the sun shines brighter, many of us are looking to go lighter or embracing our natural blonde hues with a little seasonal TLC. Whether you’re a bottle blonde, sun-kissed brunette, or rocking your natural golden tone, one thing is certain: summer is prime time to lighten up and level up your hair care routine with Malibu C.

The Tease
May 2025

This year marks an impressive milestone for Malibu C, the brand created by Tom & Deb Porter that transformed the professional beauty industry with a single, powerful ingredient: ascorbic acid, also known as vitamin C. In honor of 40 years of innovation, dedication, and clean wellness beauty, Malibu C hosted a spectacular anniversary party—bringing together current and former employees, distributors, salon partners, and key figures who have shaped its remarkable journey.

Modern Salon
May 2025

For regular maintenance, hairstylist Madison Garrett recommends applying a mineral remover, like Malibu C’s Hard Water Remedy, once every eight weeks.

Harper's Bazaar
May 2025

Revive curls, coils, and waves with this Malibu C vitamin C remedy that removes buildup to reveal shiny, bouncy hair. The freshly activated crystallized vitamin complex preps hair for color, prevents discoloration, and extends vibrancy. Simply massage into wet hair and then rinse.

Scary Mommy
May 2025

Malibu C Replenish Hair Masque is an ultra-hydrating deep conditioner with an exceptional blend of nutrients that help lock in moisture, fight frizz, and drench even the most damaged locks! The formula is plant-based and vegan but the best part? The bottle! Malibu-C’s EcoBlu® bottles are not only made with 98% recycled materials (and can be recycled again), but they are also designed with Eco-One® technology, which enhances the biodegradation of the bottles when disposed of in a biologically active landfill!

The Tease
April 2025

Did you know that 40 years ago in 1985, Malibu C was the first company in the U.S. to use freshly activated vitamin C in any topical products for the hair, scalp and skin?!

The Tease
April 2025

Did you know that 40 years ago in 1985, Malibu C was the first company in the U.S. to use freshly activated vitamin C in any topical products for the hair, scalp and skin?!

The Tease
April 2025

While science and beauty had never been strangers to each other, Malibu C® raised a new conscious awareness for salon professionals who were hungry for knowledge, and the science of hair, scalp and skin became a grassroots movement one salon at a time.

Modern Salon
April 2025

Happi sat down with Malibu C founder Tom Porter on the hair, scalp and skin care brand’s 40th anniversary. He discusses the brand’s humble beginnings as a small family business in the garage of his Malibu home, to being the first manufacturer to use ascorbic acid, or vitamin C, to solve a range of targeted issues affecting hair, scalp and skin.

Happi
April 2025

{Malibu C Hard Water Wellness Shampoo} hydrates the hair while helping remove minerals and buildup for shinier, softer, and generally healthier locks.

Who What Wear
April 2025

Hard water is loaded with minerals like calcium and magnesium, which leave behind invisible buildup that sabotages hair health and vibrancy. Enter Malibu C's Hard Water Wellness Collection: a quietly powerful, clean haircare fix that targets exactly that.

W Magazine
April 2025

Your first defense against malicious minerals and other elements hiding in your hard and well water. This vegan wellness collection is predictably popular as it helps remove and prevent discoloration, dryness, damage, and dullness to reveal your real hair's unmatched body and shine.

OK!
April 2025

UNIFI, makers of Repreve, announces eighth annual Champions of Sustainability Award winners, including Malibu C's EcoBlu, winner of the Champions of Sustainability award for Sustainable Packaging using Repreve.

UNIFI.com
April 2025

Malibu C's B5 Scalp, Skin, Hair Revitalizer Mist is your all-in-one solution for nourished, invigorating moisture from head-to-toe.

Beauty Launchpad
March 2025

Malibu C, a leader in natural, vegan hair care products, is joining forces with the nonprofit organization Hello Gorgeous to provide cancer patients with a unique opportunity for empowerment and confidence.

WISH TV
February 2025

Malibu C seeks domestic and international distributors for its Malibu C Head Lab Scalp Scrub (6 oz.), the ultimate solution for a revitalized and refreshed scalp.

Beauty Industry Report
January 2025

Malibu C Global Educator, hairstylist and clinical trichologist Missy Peterson shares her ultimate guide to scalp care, so your clients can have gorgeous hair in the new year.

Beauty Launchpad
January 2025

Malibu C’s Head Lab Scalp Scrub is the ultimate solution for a revitalized and refreshed scalp. Crafted with a powerful blend of natural ingredients, including jojoba esters and activated charcoal, this innovative scrub exfoliates the scalp, leaving it cleansed and invigorated.

Beauty Launchpad
January 2025

Essence
December 2024

Salon Today
November 2024

Allure
November 2024

Beauty Launchpad
November 2024

Beauty Launchpad Print
November 2024

BehindTheChair
October 2024

BehindTheChair
October 2024

The Tease
October 2024

Beauty Launchpad
October 2024

Buzzfeed
September 2024
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September 2024
Good Housekeeping
September 2024
Today.com
August 2024
Vogue Espana
August 2024
NBC News
July 2024
Oprah Daily
June 2024
Beauty Launchpad
June 2024
Cosmopolitan
June 2024
US Magazine
June 2024
Salon Today
June 2024
Modern Salon
June 2024
The Tease
May 2024
Bazaar
May 2024
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April 2024
BehindTheChair.com
April 2024
GCI
April 2024
Beauty Launchpad
March 2024
Cosmopolitan
February 2024
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