Press Hits


As the days get longer and the sun shines brighter, many of us are looking to go lighter or embracing our natural blonde hues with a little seasonal TLC. Whether you’re a bottle blonde, sun-kissed brunette, or rocking your natural golden tone, one thing is certain: summer is prime time to lighten up and level up your hair care routine with Malibu C.

The Tease
May 2025

This year marks an impressive milestone for Malibu C, the brand created by Tom & Deb Porter that transformed the professional beauty industry with a single, powerful ingredient: ascorbic acid, also known as vitamin C. In honor of 40 years of innovation, dedication, and clean wellness beauty, Malibu C hosted a spectacular anniversary party—bringing together current and former employees, distributors, salon partners, and key figures who have shaped its remarkable journey.

Modern Salon
May 2025

For regular maintenance, hairstylist Madison Garrett recommends applying a mineral remover, like Malibu C’s Hard Water Remedy, once every eight weeks.

Harper's Bazaar
May 2025

Revive curls, coils, and waves with this Malibu C vitamin C remedy that removes buildup to reveal shiny, bouncy hair. The freshly activated crystallized vitamin complex preps hair for color, prevents discoloration, and extends vibrancy. Simply massage into wet hair and then rinse.

Scary Mommy
May 2025

Malibu C Replenish Hair Masque is an ultra-hydrating deep conditioner with an exceptional blend of nutrients that help lock in moisture, fight frizz, and drench even the most damaged locks! The formula is plant-based and vegan but the best part? The bottle! Malibu-C’s EcoBlu® bottles are not only made with 98% recycled materials (and can be recycled again), but they are also designed with Eco-One® technology, which enhances the biodegradation of the bottles when disposed of in a biologically active landfill!

The Tease
April 2025

Did you know that 40 years ago in 1985, Malibu C was the first company in the U.S. to use freshly activated vitamin C in any topical products for the hair, scalp and skin?!

The Tease
April 2025

Did you know that 40 years ago in 1985, Malibu C was the first company in the U.S. to use freshly activated vitamin C in any topical products for the hair, scalp and skin?!

The Tease
April 2025

While science and beauty had never been strangers to each other, Malibu C® raised a new conscious awareness for salon professionals who were hungry for knowledge, and the science of hair, scalp and skin became a grassroots movement one salon at a time.

Modern Salon
April 2025

Happi sat down with Malibu C founder Tom Porter on the hair, scalp and skin care brand’s 40th anniversary. He discusses the brand’s humble beginnings as a small family business in the garage of his Malibu home, to being the first manufacturer to use ascorbic acid, or vitamin C, to solve a range of targeted issues affecting hair, scalp and skin.

Happi
April 2025

{Malibu C Hard Water Wellness Shampoo} hydrates the hair while helping remove minerals and buildup for shinier, softer, and generally healthier locks.

Who What Wear
April 2025

Hard water is loaded with minerals like calcium and magnesium, which leave behind invisible buildup that sabotages hair health and vibrancy. Enter Malibu C's Hard Water Wellness Collection: a quietly powerful, clean haircare fix that targets exactly that.

W Magazine
April 2025

Your first defense against malicious minerals and other elements hiding in your hard and well water. This vegan wellness collection is predictably popular as it helps remove and prevent discoloration, dryness, damage, and dullness to reveal your real hair's unmatched body and shine.

OK!
April 2025

UNIFI, makers of Repreve, announces eighth annual Champions of Sustainability Award winners, including Malibu C's EcoBlu, winner of the Champions of Sustainability award for Sustainable Packaging using Repreve.

UNIFI.com
April 2025

Malibu C's B5 Scalp, Skin, Hair Revitalizer Mist is your all-in-one solution for nourished, invigorating moisture from head-to-toe.

Beauty Launchpad
March 2025

Malibu C, a leader in natural, vegan hair care products, is joining forces with the nonprofit organization Hello Gorgeous to provide cancer patients with a unique opportunity for empowerment and confidence.

WISH TV
February 2025

Malibu C seeks domestic and international distributors for its Malibu C Head Lab Scalp Scrub (6 oz.), the ultimate solution for a revitalized and refreshed scalp.

Beauty Industry Report
January 2025

Malibu C Global Educator, hairstylist and clinical trichologist Missy Peterson shares her ultimate guide to scalp care, so your clients can have gorgeous hair in the new year.

Beauty Launchpad
January 2025

Malibu C’s Head Lab Scalp Scrub is the ultimate solution for a revitalized and refreshed scalp. Crafted with a powerful blend of natural ingredients, including jojoba esters and activated charcoal, this innovative scrub exfoliates the scalp, leaving it cleansed and invigorated.

Beauty Launchpad
January 2025

Essence
December 2024

Salon Today
November 2024

Allure
November 2024

Beauty Launchpad
November 2024

Beauty Launchpad Print
November 2024

BehindTheChair
October 2024

BehindTheChair
October 2024

The Tease
October 2024

Beauty Launchpad
October 2024

Buzzfeed
September 2024
Beauty Launchpad
September 2024
Good Housekeeping
September 2024
Today.com
August 2024
Vogue Espana
August 2024
NBC News
July 2024
Oprah Daily
June 2024
Beauty Launchpad
June 2024
Cosmopolitan
June 2024
US Magazine
June 2024
Salon Today
June 2024
Modern Salon
June 2024
The Tease
May 2024
Bazaar
May 2024
The Tease
April 2024
BehindTheChair.com
April 2024
GCI
April 2024
Beauty Launchpad
March 2024
Cosmopolitan
February 2024
PR Image

Beauty Launchpad
January - February 2024
Beauty Launchpad
February 2024
BehindTheChair.com
January 2024
The Tease
January 2024
AOL.com
January 2024