A fine, odorless black powder derived from burning carbon-rich sources like wood and coconut husks. Its highly porous structure acts like a magnet, attracting and trapping excess oil, environmental pollutants, and product buildup along the hair shaft and scalp, then washing it all away without stripping natural moisture. This makes it a key ingredient in deep-cleansing scalp products that leave hair feeling truly reset.

Allantoin is derived from plants, and our bodies make it as well. It calms irritation while supporting cell renewal, and helping the skin retain moisture. It strengthens the skin's natural barrier while keeping it balanced and comfortable, making it a go-to ingredient for gentle, effective daily haircare and supportive scalp care.

A naturally occurring, absorbent clay derived from volcanic ash. Its absorbent qualities allow it to bind to excess oil, product residue, and other buildup along the hair shaft and scalp, then wash it all away during shampooing. This makes it especially effective in scalp detox products designed to reset and rebalance.

Biotin, also known as vitamin B7, aids keratin production. The protein gives hair its strength and structure. It supports healthy follicle function and reduces the risk of breakage, making it a key ingredient in haircare and scalp care for voluminous, stronger hair.

Betaine is a gentle humectant, sourced from sugar beets, that moisturizes and protects the skin's natural moisture barrier. It also feels great when added to shampoos and conditioners—making haircare formulas feel milder and gentler.

A chelating agent that binds to and removes mineral buildup from the hair and scalp. This includes hard water minerals, chlorine, and heavy metals that weigh hair down, make it feel lifeless, and even block color from taking evenly. By flushing these minerals from the hair shaft, Disodium EDTA helps restore a lighter, more manageable feel and natural shine.

A plant-derived protein sourced from flax seeds that helps restore elasticity, reduce breakage, and reinforce the hair's natural protein structure. It is especially beneficial for weakened or damaged strands, working from within to rebuild strength and resilience in hair that is prone to breakage or feels fragile over time.

A plant-derived, biodegradable alternative to plastic microbeads, keeping your shower routine free from microplastics. Sourced from the seeds of the jojoba shrub (Simmondsia chinensis), these esters act as a gentle exfoliating agent in scalp care products, helping lift dead skin cell buildup, balance moisture, and smooth the hair cuticle.

Macadamia nut oil (one of nature's most skin-compatible oils) penetrates hair strands and infuses them with fatty acids, sealing the cuticle, restoring moisture, reducing frizz, and adding shine without heaviness. Its palmitoleic acid content helps reduce breakage and environmental stress, making it popular for detangling and restorative haircare.

Spearmint oil is recognized for its natural antimicrobial and anti-inflammatory properties. It helps keep scalp oils balanced and clarified. It also has a refreshing scent that transforms routine washes and scalp care into sensory experiences that leave you with a clean, invigorated feeling. 

A naturally occurring compound derived from peppermint (Mentha piperita) and other mint plants, responsible for the soothing, cooling sensation you know from products like our Scalp Scrub Refresh and Renew. Beyond the feel-good tingle, menthol is valued for its anti-inflammatory and circulation-stimulating properties, which may help relieve scalp itchiness while supporting a healthier environment for hair growth.

Niacin (also known as vitamin B3) boosts circulation to the scalp, while supporting blood flow to hair follicles and helping deliver nutrients where needed. In scalp care, it also reduces inflammation and strengthens the skin's natural barrier for a healthier foundation for hair growth. 

Used in haircare for centuries, olive oil is rich in fat-soluble vitamins and moisturizers. It offers deep conditioning and antioxidant protection while helping smooth frizz and shielding strands from environmental damage—making it popular in conditioners and hair treatments.

A well-known moisturizing ingredient that absorbs directly into the hair shaft. It acts as both a humectant and an emollient, drawing moisture into the strand while forming a lightweight protective layer over the cuticle. This combination helps improve elasticity, reduce breakage, add shine, and tame frizz without any heaviness.

A plant-derived protein extracted from whole grain rice (Oryza sativa) that helps reinforce hair weakened by everyday stress. Whether the culprit is heat styling, chemical services, or hard water damage, Rice Protein works to fill in structural gaps along the strand, restoring body, bounce, and resilience without weighing hair down.

A rich, plant-derived fat extracted from the seeds of the shea tree (Vitellaria paradoxa) that delivers deep moisture and nourishment to dry or damaged hair. It coats the hair shaft with a protective layer that seals in hydration, softens coarse texture, and helps tame frizz, making it especially beneficial for thick, curly, or chemically treated hair in need of lasting moisture.

Sodium gluconate is gentle. It binds to minerals in hard water like calcium and magnesium, neutralizing them before they cause dullness or discoloration. The cleaning agent stabilizes formulas while protecting strands from mineral buildup. 

A potent antioxidant and the ingredient at the heart of the Malibu C brand. In hair care, Vitamin C works as a natural chelating agent, breaking down and removing mineral deposits, chlorine, and oxidative buildup that dull the hair and scalp over time. It helps restore brightness, improve manageability, and create a clean foundation that allows other treatments and color services to perform at their best.