Global threats, such as growing deforestation rates, rising carbon emissions, and the littering of our earth‘s oceans, can be increasingly observed. While Malibu C is proud of our products, we are truly concerned about the impact of packaging waste on land and in the ocean. 

As a global business, we know packaging plays a large role in ensuring we can bring our products safely to consumers around the world, that’s why we are rethinking our packaging and making some big, exciting changes.

At Malibu C, our ingredients and our mission are simple: We are committed to researching, developing, and manufacturing wellness products with a reduced environmental footprint. This means reducing our water footprint, using post-consumer resin (PCR) bottles and vegan, plant-derived ingredients. The less water, energy, and other natural resources we use, the more sustainable we can become. We believe that a better world begins with each step we take towards sustainability.

 

Our MaliBlu 9oz. and Liter bottles were already PET plastic (more on that in a moment), but we want to expand the possibilities of what our bottles can do by taking it a step further. This is why we are proud to introduce our new bottles: EcoBlu®. Our new EcoBlu bottles are made from 98% PCR (post-consumer resin).

By 2050, if nothing changes, plastic in the ocean will outnumber fish. REPREVE, the global leader in recycled plastic bottles, or PCR (post-consumer resin), also collects ocean-bound plastic bottles, meaning the plastic bottles are at high risk of ending up in the ocean. The bottles are collected from areas within 50km of coastlines that do not currently have a formal waste or recycling system. REPREVE then turns the bottles into flakes, and those flakes are melted into a high-quality resin. That resin is then used to create other products, like our EcoBlu bottles!

Plastic lifecycle animation

Our EcoBlu bottles (does not include the caps or labels) are 49% REPREVE® Our Ocean® recycled ocean-bound plastics and 49% REPREVE post-consumer recycled plastics. Learn more about the work REPREVE is doing here.

With all the greenwashing out there, how can you trust that our EcoBlu bottles really are 98% recycled plastic? REPREVE is the only eco-fiber embedded with FiberPrint®, a proprietary tracer technology, enabling product origins to be verified with U TRUST™ verification to certify transparency and traceability.

 Click here to check out our Impact Report and what this initiative means to you!

We are extremely passionate about this initiative and hope you are too! Partnering with REPREVE® is just the first step as we move towards sustainability in all we do. 

Have questions? Check out our FAQs.