Purple Shampoo: What, How, and Why
Malibu C Malibu Blondes Shampoo & Conditioner with small amount of product showing

If you’re new to the blonde club, you may or may not be aware of how much maintenance you need to perform to keep your new, lighter color. Blonde is the hardest to maintain for a variety of reasons. Your hair’s more damaged, it’s more porous, and you’re constantly going to fight root growth of your natural color. 

If you’ve never used purple shampoo, you probably have a few questions about this alien-colored substance.  What is purple shampoo? How do I use it? Why on earth is it so dark?! Let’s break it down.

Why Does My Blonde Turn Brassy?

Because your hair has a higher porosity since going lighter, it’s going to soak up the minerals and elements in your water and air pollution outside. Once these elements oxidize, your hair is going to display a different color based on the elements attached. Think about this: When iron oxidizes, it rusts; when copper oxidizes, its patina is greenish. This is true for other elements, as well, including calcium and magnesium. 

What Does Purple Shampoo Do?

Purple shampoos are cool, not warmly toned. Purple shampoo tones your blonde color to cancel out yellow and warm tones. This includes yellow, gold, orange, brass, and even reddish tones. In this sense, you can consider your purple shampoo an at-home toner that helps maintain your desired hue without multiple trips to the salon. 

Can I Use Purple Shampoo Every Day?

Sometimes yes, sometimes no. Some purple shampoos are overly drying; Malibu Blondes Enhancing Shampoo is not. This vegan formula contains added vitamins and sulfate-free surfactants for gentle cleansing.

Sometimes, your frequency of use depends on your desired result. The deep violet dye helps cancel the warmer tones in your hair, but you can overtone your hair. Over-toning may result in icy or steel-colored hair. 

Can I Prevent Brassy Hair?

If your stylist performs a Crystal Gel treatment at the salon prior to your chemical service, she’s prepped your hair for effective lightening and toner application. Crystal Gel effectively removes deep-down mineral and environmental buildup from your hair, revealing your hair’s natural state. You’ll still have to maintain your blonde at home, but you’ll have an easier time doing so.

How do I Maintain Blonde at Home?

Malibu Total Oxidation Management is pivotal in keeping your hair healthy and your blonde, well, blonder. Once water and airborne elements soak into your porous hair and oxidize, you’re likely going to see dryness, breakage, discoloration, and dullness. The Malibu Blondes Wellness Collection contains our pigmented Blondes Enhancing shampoo and conditioner, along with weekly remedy sachets. These small, foil packets may look unassuming, but don’t underestimate them. The power’s in the packet!

Malibu C employs a crystallized vitamin complex in its remedies, including the Blondes Remedy. When mixed in your wet palms in your shower, you create a slightly lathering solution that effectively attacks and removes surface minerals from your blonde hair. When used with the shampoo and conditioner, you’ve got a mineral-busting, shine-boosting power trio!