While Vitamin C Day may be officially celebrated on April 4^th each year, Malibu C celebrates year-round. Why is vitamin C so important to us? Let’s first start with what vitamin C is and what it can do.

The Marvels of Vitamin C

Beyond its renowned role in boosting the immune system, vitamin C, or Ascorbic Acid, is a potent antioxidant that combats free radicals, safeguarding our cells from oxidative stress. Because of these features, vitamin C is very popular in the skincare world, but it also plays a vital role in maintaining beautiful, healthy-looking hair. Its antioxidant properties work wonders in combating the damaging effects of free radicals on our locks. vitamin C aids in removing impurities, restoring shine, and promoting overall hair health.

Malibu C Beginnings: The Walnut Story

Nearly 40 years ago, Malibu C harnessed the power of vitamin C in their game-changing product, Malibu C Crystal Gel. But how did they find out vitamin C, or Ascorbic Acid, would be good to use on one’s person? It all started on Ball State University’s campus early one Indiana spring. Dr. Keith Ault, Malibu C’s first chief chemist, noticed walnuts on a university campus that remained intact despite a harsh winter. Curious, Dr. Ault cracked one open through the withering, oxidized green outer cover only to be shocked to see how fresh the nut inside was. Intrigued by its resistance to oxidation, he took the walnuts back to the lab for testing, where he and his research assistant, Dilip Vyas (who is still a chemist with Malibu C today), discovered the aged green hull was still holding high levels of ascorbic acid, or vitamin C. Dr. Ault’s theory was that vitamin C was protecting the nut from the sun’s high UV rays, which would have allowed the nut to penetrate the ground to germinate into a new tree. With some more testing and formulating, Malibu C Crystal Gel was born and Malibu C became the first beauty company to use freshly activated vitamin C technology topically for hair, scalp and skin.

Crystal Gel

Crystal Gel, formulated with the most potent and pure form of fresh-dried vitamin C, works alongside powerful chelators for the deepest removal of mineral buildup and impurities that can weigh down and dull your hair. It works as a clarifying service, removing buildup, eliminating oxidizing minerals and preparing the hair for future services.

From walnuts, to skin, to hair….as you can probably tell, vitamin C is pretty amazing! 

A Testament to Vibrant Hair

As we celebrate vitamin C in all its glory, let’s raise a toast to the multifaceted benefits of this essential nutrient, fantastic for both skin and hair. Malibu C Crystal Gel, as well as all the Malibu C Wellness Remedies and corrective color tools, stands as a testament to the revitalizing power of vitamin C in haircare, ensuring your client’s mane remains vibrant and beautiful.

Here’s to vitamin C - the unsung hero of hair care - and to Malibu C Crystal Gel, redefining the essence of radiant locks. 

Want to learn more about Malibu C and our vitamin C technology? Download our Malibu Metaversity app!