We are excited to introduce our new EcoBlu® bottles that are not only made from 98% recycled plastic (and can be recycled again!), but also contain technology that enhances biodegradation from the typical several centuries to just years!
We are the first U.S. hair care company to incorporate REPREVE® and Eco-One® technology together into bottles. But what does that mean?
Eco-Friendly Materials: Our new EcoBlu® bottles are made from 98% recycled materials. They are 49% REPREVE® post-consumer recycled (PCR) plastics and 49% REPREVE® Our Ocean® recycled ocean-bound plastics. REPREVE® Our Ocean® collects ocean-bound plastic bottles, meaning the plastic bottles are at high risk of ending up in the ocean. The bottles are collected from areas within 50km of coastlines that do not currently have a formal waste or recycling system. REPREVE® then turns the bottles into flakes, and those flakes are melted into a high-quality resin. That resin is then used to create other products, like our EcoBlu® bottles!
Traceable Transparency: REPREVE® is the only eco-fiber embedded with FiberPrint®, a proprietary tracer technology, enabling product origins to be verified with U TRUST™ verification to certify transparency and traceability.
While the EcoBlu® bottles can be recycled again, what happens if they aren’t recycled? It is important to note that while giving recycled materials a second life is the first step, it is also essential to know what happens to that product AFTER it has been recycled, re-purposed, re-used, thrown away and long forgotten about. This is known as the end of life for a product.
Biodegradable Technology: We incorporated Eco-One® technology into our EcoBlu® bottles. This technology enhances biodegradation in a biologically active landfill (appropriate facilities not available in all areas.) ASTM D5511 tests that represent biologically active landfills on representative packages have shown 60.6% biodegradation in 388 days! Learn more about this process in the video below!
This means that if our Malibu C EcoBlu® bottles don’t get recycled, instead of occupying landfill space for centuries or not breaking down at all, our EcoBlu® bottles break down in just years. WOW!
What’s more, after the biodegradation takes place, the leftover material is biomass with trace amounts of biogas that can be used to generate electricity and renewable natural gas. Learn more about what this means HERE.
Visit MalibuC.com/Sustainability to learn more about EcoBlu® and how you can take steps towards becoming more sustainable too!
