40th anniversary

The Birth of Malibu C: The Vitamin C Revolution

This year, Malibu C proudly celebrates 40 incredible years of revolutionizing hair care through wellness and innovation. Since 1985, we’ve been committed to blending the best of nature and science to deliver clean, effective solutions for healthier hair, skin, and scalp.

Tom and Deb Porter

Malibu C was the first brand in the world to harness the power of vitamin C topically — pioneering a wellness-forward approach to beauty long before “clean” and “natural” became industry buzzwords. Founders Tom and Deb Porter were visionaries in holistic self-care, creating treatments rooted in the belief that what we put on our bodies is just as important as what we put in them. Born in Malibu, where radiant hair and glowing skin are part of the lifestyle, their passion for clean, conscious beauty blossomed into a movement. To the Porters, beauty and wellness are inextricably linked — not just a philosophy, but a way of life.

Malibu Wellness began with a simple yet powerful idea: nature holds the solutions. Waterborne elements and environmental toxins wreak havoc on hair and skin, but through the therapeutic power of L-ascorbic acid (vitamin C), targeted botanicals, and essential nutrients, these effects can be gently reversed. Every Malibu C product is crafted to restore harmony and balance to the body’s outermost layers — using non-invasive, earth-derived ingredients that work in synergy with the body’s natural processes. Whether in the salon or at home, Malibu C’s vitamin-infused rituals support a holistic approach to beauty and empower stylists and individuals alike to experience true hair and skin wellness from the outside in.

Dr. Keith Ault

It all started in 1985 with Walnuts and Vitamin C! Dr. Ault, Malibu C's first chief chemist, helped Malibu C become the first to use Vitamin C on the external body.

Explore Our Story

The Evolution of the Malibu brand

This milestone isn't just ours - it's shared with every client, every stylist, every story. Your trust, feedback, and passion have shaped Malibu C into what it is today. Thank you to every person who believed in our mission from day one!

Keep exploring our evolution on the blog

Introducing Malibu C® EcoBlu®
- 98% Recycled Packaging