As a hairstylist, you know that certain services—such as low-maintenance blonding or intricate updos—can result in long gaps between client appointments. While these services may be profitable, they can lead to inconsistent revenue streams. To counteract this, offering services that encourage regular visits, keep your schedule steady, and boost your income is crucial–scalp care services.
Don't get left behind! The scalp care category is here to stay! The beauty industry is buzzing with an opportunity to transcend your income potential and grow your salon revenue. Scalp care is no longer just an add-on; it's the next big thing, redefining how clients approach hair health and beauty. Many are looking for detox treatments for dry or oily scalp, dama According to GlossGenius' Glossed 2024 report, scalp detoxes are among the fastest-growing services, with demand up by 88%, and scalp facials rising by 67%. Positioning yourself as a true expert in scalp wellness and getting on board with the scalp category isn't just an option - it's a necessity. It's time to elevate your salon offerings, meet the booming client demand and position your reputation as an expert in scalp wellness. By incorporating Malibu C's Head Lab into your service menu, you can tap into these trending services, ensuring your clients are receiving the best in the evolution of hair and scalp services.
What Is Malibu C Head Lab?
Malibu C Head Lab is an innovative scalp wellness system that focuses on the foundation of healthy hair: the scalp. With Head Lab’s unique approach to scalp care, you are equipped to create a series of magnified digital images designed to reveal what is really going on with your client’s scalp. These close-up images assist you in customizing the proper detox service and maintenance plan, resulting in the ideal environment for optimal hair and scalp health. Incorporating a scalp wellness category into your salon menu opens up opportunities to offer services ranging from luxurious Head Spa experiences to express scalp facials at the shampoo bowl. This versatility allows you to easily integrate Head Lab into your current service menu, enhancing your clients’ overall experience and putting more money in your pocket!
Why Scalp Health Matters to Your Clients
In recent years, scalp health has become a top priority for clients. Many are now aware that a healthy scalp is essential for optimal hair growth and overall hair wellness. Issues such as buildup, dryness, or irritation can prevent healthy hair growth, maintaining natural strength, and achieving superior shine, volume, and manageability. By addressing these concerns with Malibu C Head Lab, you’re not only providing a solution but also positioning yourself as a trusted expert in scalp care.
How to Introduce Head Lab to Your Clients
The key to successfully integrating Head Lab into your salon is to start with your existing clientele. You can open this conversation by showing before and after photos of Head Lab found in our resources section on our professional website. Consider approaching your clients by saying something like:
"I’m introducing a new service in my salon, and I’d love your feedback. Would you be interested in a complimentary scalp analysis during today’s appointment?"
This approach not only makes clients feel valued but also allows you to showcase the benefits of Head Lab firsthand. They’ll get to see the state of their scalp in real time. Once they see the current health of their scalp, they will want to know how they can improve it. This is when you recommend your new Head Lab services! Your clients will be eager to make scalp wellness a regular part of their hair care routine.
Customizing Head Lab Services
One of the biggest advantages of Malibu C Head Lab is its flexibility. You can tailor the experience to suit your client’s specific needs and the time they have available. For example:
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SCALP ANALYSIS CONSULTATION
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See magnified images of your scalp in real-time with a digital scope.
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Identify triggers for scalp issues and hair growth concerns.
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SENSITIVE SCALP DETOX
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Gently exfoliates and clarifies for a soothed, replenished scalp.
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Perfect for sensitive scalps needing extra care.
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ESSENTIAL SCALP DETOX
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Removes buildup and impurities that can trigger challenges like dryness, itching, flaking, greasiness, irritation, and hair loss, promoting a hydrated and healthy scalp
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Deep exfoliation and massage promote circulation and hair growth.
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ULTIMATE HEAD SPA
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Includes scalp analysis, exfoliation, massage, and soothing moisturizer.
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Features a relaxing spa mist for a luxurious, rejuvenating experience.
By offering different service tiers, you’re making Head Lab accessible to every client while increasing your earning potential. Check out our Head Lab Menu to get inspired!
How Often Should Clients Receive Scalp Services?
The frequency of scalp services depends on the client’s level of buildup and their lifestyle or environment. Clients exposed to heavy product use, pollution, or other factors causing buildup may benefit from monthly treatments, while others might only need a scalp service every 6-8 weeks. Customize your recommendations based on their individual needs and scalp health goals.
Pricing Head Lab Services
When pricing your Head Lab services, consider factors such as your location, experience level, and the type of service you’re offering. Here are some guidelines to help you set the right price point:
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Location: Research what other salons in your area charge for similar treatments. In metropolitan areas, clients may expect to pay more for premium services.
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Experience: If you’re a seasoned stylist with advanced training and education, such as Malibu C Head Lab or Total Oxidation Management (T.O.M) you may justify higher pricing.
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Licensing: Certain scalp treatments may require specialized licensing. If you’ve invested in additional certifications, reflect that in your pricing. Earn your FREE certification in Malibu C Head Lab!
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Service Type: Decide whether you’ll charge a premium for a Head Spa experience or offer reduced pricing for express scalp add-ons during other services. Nina Tulio who was a professional hairstylist, salon-owner, turned international business coach prvoides a great strategy on how If you are charging $50 for a traditional conditioning treatment and the service is allotted 30 minutes, your PPM is $1.66 (50/30 - the cost of the service divided by 30 minutes). To determine your pricing for a mini scalp treatment, you should consider the additional time, product cost, and expertise for the service to ensure your PPM remains consistent or increases. For example, you can determine your pricing based on your cost per minute (PPM); if the express scalp treatment takes an additional 10 minutes than your traditional conditioning treatment, you will price the service at a minimum of $1.66 x 40 minutes = $66.40 to maintain profitability. For a luxurious Head Spa experience that may take an hour to complete, you'd multiply your PPM by the total service time, ensuring a minimum price of $99.60 ($1.66 x 60) to align with your target profit, service time, and educational investments. Remember to highlight the value of these services when discussing pricing with clients—emphasize the long-term benefits for their hair and scalp health.
Selling Retail to Maintain Scalp Health
To help your clients maintain the benefits of their scalp treatments, consider recommending Malibu C’s Scalp Wellness Collection. You can retail other great scalp-centric products, including a Scalp Mini Rehab, Head Lab Scalp Scrub, and B5 Scalp Skin Hair Revitalizer Mist. By educating your clients on the importance of consistent scalp care and providing them with high-quality retail options, you can enhance their results while generating additional revenue. Additionally, Malibu C’s Affiliate Program makes it even easier to support your clients’ scalp care journey. With the program, you’ll receive a personalized affiliate link for your clients to shop Malibu C products online, earning 30% commission on every sale. Even better, products are shipped directly to your client’s door, saving you time and ensuring they have everything they need. Whether through retailing in your salon or leveraging your affiliate link, you can provide personalized recommendations that meet your client's specific needs while boosting your bottom line.
