I swim regularly and have tried every swimmers' shampoo I can find. I haven't liked any of them. Then I went to Hawaii to swim with the dolphins and a friend brought Malibu C Swimmers Wellness Shampoo and Conditioner. It was AMAZING! Even with hours of ocean swimming every day, my hair felt soft and healthy! I used it after pool swimming and the results are just as good, I'm a customer for life. Now I'll look at Malibu C C skin care ;-)