My hair is so soft after only one use, is a very pretty blonde. My highlights seem brighter and blend so perfectly. I have color treated hair and am particular about the products I use. Also, being in the salon industry myself for over 20 years, I'm usually apprehensive about trying something other than my tried and true. Malibu Blondes Enhancing Shampoo and Conditioner is a sure bet. You'll be glad you used it.