I am a naturally curly haired person who did had not been a fan of my curls because they were not really "in" and I felt my style options were not so wide, so for many, many years I did what most people do when they want straight hair which equaled extreme heat damage!! I have been getting back into wearing my curls in their natural state and in doing so, have been experimenting with many curl products, gels, anti-frizz, etc. Well needless to say, my hair often has a lot of products and I thought I was getting them out but when I had a curl expert school me on most of the shampoos not really clarifying the scalp and strands I was AMAZED at the immediate difference I saw in my hair after she used Malibu C Un-Do-Goo Shampoo! All I can say is, it works people!