I use Malibu C Crystal Gel now on every color client when they are new in my chair. It GUARANTEES that my color processing will turn out as I plan for it to. I call it the OMG factor. After I finish my client, they can't stop petting their hair and saying "Oh my God." I also LOVE that I use Swimmers and it transforms hair right before my eyes! I am a vegan and I really wanted vegan products to use on my clients. There aren't any official vegan salons but I have the ability to promote the products I believe in and I preach the Malibu C way every day!