I bleach my hair every few months or so from a dark brown/black colour all the way up to platinum/white blonde. I didn't think anything would remove the brassiness with literally one use, but Malibu C Blondes Wellness Remedy did! My hair looks smooth and shiny, no brassiness left. It feels really soft, too. I will use this product weekly for sure. I plan to start using the Malibu Blondes Wellness Shampoo, too. I feel so much more secure in my hair now!