My hair stylist used the Malibu Blondes Wellness Shampoo on me and I first liked it for the smell. She explained to me that it prevents the buildup of all the minerals from water that porous blondes get. I bought some for my mom and me and WE LOVE IT! Our hair color looks better, it is healthier and my hair curls better than it has in years. We will continue to use your fabulous products.