I could see a difference in the texture and style of my hair in just a few days after using Malibu Blondes Wellness. A product snob myself, I am amazed by how light, soft and ultra-moisturized my hair feels after washing and styling. I barely need to use a flat iron after blow drying as the shampoo/conditioner combo took quite a lot of frizz out of my hair. Malibu Blondes sulfate-free shampoo left my hair feeling clean and healthy (did I mention soft, too???). I can't wait to try the Blondes Brightener treatment, too!